- To meet the proven broad, deep, and growing audience demand for immersive entertainment that consolidates various art forms.
- To build AAlchemy’s reputation as a 21st Century hi-tech-equipped creative playground for, and living museum of, the Immersive Performing Arts (comparables: House of Showfields; Meow Wolf; Museum of Ice Cream).
- To allow AAlchemy philanthropic investors maximum potential for an attractive return on their investment by improving on the National Sawdust nonprofit model.
- To assure that AAlchemy’s performance “product” is attractive to streaming services like HBO and Netflix.
- To meet, engage, and form launching pads for multi-disciplinary innovation in the art of live and streamed immersive performance that large and growing audiences are demanding world-wide.
- To afford opportunity in programming participation, performance, and education to women, minorities, and the traditionally disadvantaged.
- To feature emerging artists and creators whose appeal to audiences is anchored in storytelling that employs leading-edge immersive techniques in dance, music, theater, multi-media, and filming.
- To build into the AAlchemy space the new physical features that allow – even during the worst pandemic times – creative live programming and revenue generation.
- To assure that everything AAlchemy does is recognized by all of its stakeholders as the highest of quality.
- To shine the spotlight on the creators not a part of the AAlchemy enterprise who by their actions have helped to build the AAlchemy reputation.
- To make sure that these creators are compensated fully and fairly for their work, and that AAlchemy’s philanthropic investors are recognized for their role in achieving this goal.
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