To meet the proven broad, deep, and growing audience demand for immersive entertainment that consolidates various art forms.
To build AAlchemy’s reputation as a 21st Century hi-tech-equipped creative playground for, and living museum of, the Immersive Performing Arts (comparables: House of Showfields; Meow Wolf; Museum of Ice Cream).
To allow AAlchemy philanthropic investors maximum potential for an attractive return on their investment by improving on the National Sawdust nonprofit model.
To assure that AAlchemy’s performance “product” is attractive to streaming services like HBO and Netflix.
The AAlchemy Mission
To meet, engage, and form launching pads for multi-disciplinary innovation in the art of live and streamed immersive performance that large and growing audiences are demanding world-wide.
To afford opportunity in programming participation, performance, and education to women, minorities, and the traditionally disadvantaged.
To feature emerging artists and creators whose appeal to audiences is anchored in storytelling that employs leading-edge immersive techniques in dance, music, theater, multi-media, and filming.
To build into the AAlchemy space the new physical features that allow – even during the worst pandemic times – creative live programming and revenue generation.
The AAlchemy Values
To assure that everything AAlchemy does is recognized by all of its stakeholders as the highest of quality.
To shine the spotlight on the creators not a part of the AAlchemy enterprise who by their actions have helped to build the AAlchemy reputation.
To make sure that these creators are compensated fully and fairly for their work, and that AAlchemy’s philanthropic investors are recognized for their role in achieving this goal.
